About Us

Dixie Marketing Associates was formed in 1985 by Carl Schaapman and is currently one of the largest Law Enforcement and Fire products rep group in the Southeast. All of our staff members have a background in Sales and Public Safety and this experience is passed on to you. Dixie Marketing is Based in Fayetteville, Georgia.


Carl Schaapman Jr.   President / Owner

*Former east coast sales and  service manager for FMC Corp Fire Apparatus Division, a fortune 100 company, (16 years).
*Active in Fire Service currently as Assistant Fire Chief for the Fayetteville  Fire Department.
*40 years in the Fire industry sales and marketing.
*Certified police officer since 1964. Law enforcement experience with New York State Park Police. Acted as training officer, procurement officer, and later as special  events supervisor. (1969-1984)

*Tyrone Police Department 1985 – 2001
 Email carl@dixiemarketing.com


Bob Bowen – Outside Sales Rep


Bob has worked both as a Rep and a Distributor for Fire & Law Enforcement Products for 18 years.
Bob is also a Certified Vehicle Installer.

Email  bob@dixiemarketing.com



Tracy MeltonNorth & South Carolina

Email  tracy@dixiemarketing.com


Eros Vladovich – Export Coordinator


Mary Ann Schaapman  – Administration


Wendy Argo –  Office Manager


Dixie Marketing Associates, Inc.
200 Rolling Meadows Trail
Fayetteville Ga 30215

Office Hours:  8:30am – 4:30pm (EST) Monday – Thursday
Friday – By Appointment

Phone 770-461-0900
Fax 770-460-0183
Email info@dixiemarketing.com