Dixie Marketing Associates was formed in 1985 by Carl Schaapman and is currently the largest Law Enforcement and Fire products rep group in the Southeast. All of our staff members have a background in Sales and Public Safety and this experience is passed on to you. Dixie Marketing is Based in Fayetteville, Georgia.

Carl Schaapman

Carl Schaapman Jr. President / Owner
  carl
*Dixie is currently the largest Law Enforcement and Fire products rep group in the Southeast.

*Former east coast sales and  service manager for FMC Corp Fire Apparatus Division, a fortune 100 company, (16 years).

  
*Active in Fire Service currently as Assistant Fire Chief for the Fayetteville  Fire Department.

  
*40 years in the Fire industry sales and marketing.

  
*Certified police officer since 1964. Law enforcement experience with New York State Park Police. Acted as training officer, procurement officer, and later as special  events supervisor. (1969-1984)


*Tyrone Police Department 1985 - 2001
 
 Email
carl@dixiemarketing.com 
 

Richard Shankle

Richard Shankle
                      richard1
Fire Products Manager.

 
Supervises outside sales and marketing. Also covers the States of

Mississippi, Alabama, and Tennessee for police product lines. Previously Lieutenant with metro Atlanta area police department in charge of road patrol and also served for 2 years with joint agency drug task force. Left law enforcement to join Dixie Marketing in 1989. Active firefighter with Fayette County and Fayetteville City Fire  Departments until 1998. 
 
 email Richard@dixiemarketing.com

Bill Hequembourg

Bill Hequembourg
           bill
Sales Representative

Ten years in management and outside Sales for Uniform Company
specializing in Public Safety Uniforms and Equipment.
Covers all of South Florida  from the I-4 corridor.
        
bill@dixiemarketing.com



Brandon D. McDonald

Brandon D. McDonald
Sgt and section leadres of a miitary police battalion in the United States Marine Corps.

Six years of local law enforcement including two and a half years as a narcotics agent
Served as a Federal Agent with the United States Secret Service
Four years in sales dealing with fortune 500 companies
brandon-1

Bret Gross

Bret Gross
Independant Contractor For Specific Products In Georgia and South Carolina.
Product Lines:
Armour Express
Earhugger Safety VID-Mic
Inova - flashlights
Starlight Cases
Strong Leather
bret

Currently 
Outside sales representative since 1998 for the Georgia and South Carolina areas. Previously Law enforcement retail outside sales in Atlanta Georgia. 
Owner and managed a retail sales and service company in North Carolina prior to moving to Atlanta.
 




Office Staff

Wendy Argo - Office Manager

Andria Broom - Clerical Support

Bobby Bowen - Sales Support Specialist