Dixie
Marketing Associates was formed in 1985 by Carl Schaapman
and is currently the largest Law Enforcement and Fire
products rep group in the Southeast. All of our staff
members have a background in Sales and Public Safety and
this experience is passed on to you. Dixie Marketing is
Based in Fayetteville, Georgia.
Carl Schaapman
Carl
Schaapman Jr. President / Owner
*Dixie is currently the largest Law Enforcement and Fire products rep group in the Southeast.
*Former east coast sales and service manager for FMC Corp Fire Apparatus Division, a fortune 100 company, (16 years).
*Active in Fire Service currently as Assistant Fire Chief for the Fayetteville Fire Department.
*40 years in the Fire industry sales and marketing.
*Certified police officer since 1964. Law enforcement experience with New York State Park Police. Acted as training officer, procurement officer, and later as special events supervisor. (1969-1984)
*Tyrone Police Department 1985 - 2001 Email carl@dixiemarketing.com
*Dixie is currently the largest Law Enforcement and Fire products rep group in the Southeast.
*Former east coast sales and service manager for FMC Corp Fire Apparatus Division, a fortune 100 company, (16 years).
*Active in Fire Service currently as Assistant Fire Chief for the Fayetteville Fire Department.
*40 years in the Fire industry sales and marketing.
*Certified police officer since 1964. Law enforcement experience with New York State Park Police. Acted as training officer, procurement officer, and later as special events supervisor. (1969-1984)
*Tyrone Police Department 1985 - 2001 Email carl@dixiemarketing.com
Richard Shankle
Richard
Shankle
Fire Products Manager.
Supervises outside sales and marketing. Also covers the States of
Mississippi, Alabama, and Tennessee for police product lines. Previously Lieutenant with metro Atlanta area police department in charge of road patrol and also served for 2 years with joint agency drug task force. Left law enforcement to join Dixie Marketing in 1989. Active firefighter with Fayette County and Fayetteville City Fire Departments until 1998. email Richard@dixiemarketing.com
Fire Products Manager.
Supervises outside sales and marketing. Also covers the States of
Mississippi, Alabama, and Tennessee for police product lines. Previously Lieutenant with metro Atlanta area police department in charge of road patrol and also served for 2 years with joint agency drug task force. Left law enforcement to join Dixie Marketing in 1989. Active firefighter with Fayette County and Fayetteville City Fire Departments until 1998. email Richard@dixiemarketing.com
Bill Hequembourg
Bill
Hequembourg
Sales Representative
Ten years in management and outside Sales for Uniform Company specializing in Public Safety Uniforms and Equipment. Covers all of South Florida from the I-4 corridor. bill@dixiemarketing.com
Sales Representative
Ten years in management and outside Sales for Uniform Company specializing in Public Safety Uniforms and Equipment. Covers all of South Florida from the I-4 corridor. bill@dixiemarketing.com
Brandon D. McDonald
Brandon
D. McDonald
Sgt and section leadres of a miitary police battalion in the United States Marine Corps. Six years of local law enforcement including two and a half years as a narcotics agent
Served as a Federal Agent with the United States Secret Service
Four years in sales dealing with fortune 500 companies
Sgt and section leadres of a miitary police battalion in the United States Marine Corps. Six years of local law enforcement including two and a half years as a narcotics agent
Served as a Federal Agent with the United States Secret Service
Four years in sales dealing with fortune 500 companies
Bret Gross
Bret
Gross
Independant Contractor For Specific Products In
Georgia and South Carolina.
Product Lines:
Armour Express
Earhugger Safety VID-Mic
Inova - flashlights
Starlight Cases
Strong Leather

Currently Outside sales representative since 1998 for the Georgia and South Carolina areas. Previously Law enforcement retail outside sales in Atlanta Georgia. Owner and managed a retail sales and service company in North Carolina prior to moving to Atlanta.
Product Lines:
Armour Express
Earhugger Safety VID-Mic
Inova - flashlights
Starlight Cases
Strong Leather

Currently Outside sales representative since 1998 for the Georgia and South Carolina areas. Previously Law enforcement retail outside sales in Atlanta Georgia. Owner and managed a retail sales and service company in North Carolina prior to moving to Atlanta.
Office Staff
Wendy
Argo - Office Manager
Andria Broom - Clerical Support
Bobby Bowen - Sales Support Specialist
Andria Broom - Clerical Support
Bobby Bowen - Sales Support Specialist